El Divino Nightclub In Shenzhen

On numerous night-time escapades, we have either started or ended the night at El Divino. I have spent some time now thinking about what to say about this place and it’s hard because in my heart I like the place, but in reality, I don’t.

The venue is very original and well done, with its main areas – the business lounge, the club, the bar, the terrace and lastly its tapas venue. It’s a great idea to have dining, business, clubbing and socializing all tied into one venue.

However, there are some serious downsides to El Divino, about which I myself and numerous executives that I socialize with all agree. The concept is great but the location is wrong and they have priced themselves out of the market.

I mean who really wants to travel to the Free Trade Zone, go to a 4 star hotel and drink a bottle of Vodka for RMB800? The rooms in the Four Points Sheraton are cheaper than a bottle of Vodka at El Divino.

Now, this may appeal to some rich Hong Kong businessmen over for a weekend on “business,” but I don’t think this is the type of target market El divino is aiming for. In these tough economic times, I think some venue owners will need to start re-thinking their sales and marketing strategies to move towards finding a better balance between quality and quantity.

Once again I want to stress that the venue is great, the staff are also good – especially when compared to other places in Shenzhen. However. they need to look at their sales strategies and perhaps their promoters in order to better address the market.

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The Contributor

Australian Business man living in Shenzhen for over 4 years. Well traveled in China and the rest of the world (not that anything outside of China really matters when you are inside of China). Currently involved in the Wine industry, but previously involved in Tobacco, Medical and Logistics Industries world wide.

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