Strategic Brand Protection in China
Counterfeiters rarely act alone, effective intellectual property protection programmes should begin by targeting syndicated rather than stand-alone targets. By focusing on and disrupting key points along counterfeit supply chains, it is possible to achieve to achieve measurable reductions of the burgeoning global trade in counterfeit and infringing goods.
Unfortunately enterprises too often judge the effectiveness of their brand protection strategy in China by measuring the number of raid actions and quantities of counterfeit product seized, and whilst this approach may treat salient symptoms of counterfeiting buy removing individuals and some counterfeits goods from the market, such a narrow focus is rarely able to achieve long-term sustainable reduction of the counterfeit problem. Stand alone raid and seizure actions often fail to address the illness itself: the increasingly organized and global nature of counterfeiting remains untouched and the real enemy goes undetected.
Join AustCham Shanghai for this seminar as Bob Youill will highlight how brand owners should address the issues relating to counterfeiting & threats to their brands, by adopting a holistic cost effective – long term strategic approach that addresses the symptoms of the problem in China. Bob will also highlight practical steps that can be taken by companies operating in China to implement such a programme.
Bob Youill, Vice President, Brand Protection Services, FTI-International Risk
Bob Youill is Vice President, Brand Protection Services, with FTI-International Risk and is concurrently Managing Director of our wholly-owned subsidiary, Thompson Market Services (“TMS”). He is based in Shanghai.
Bob is a highly qualified and experienced risk expert with over 30 years of senior-level experience in investigations and risk consulting, and has extensive expertise in corporate strategies for the protection of intellectual property and brands, integration of IP & brand protection within enterprise risk management, effective protection against counterfeiting, and corporate security and asset protection.
Date: Thursday 29 July 2010
Time: 8:00am –10:00am
Reserve your attendance by Monday 26 July 2010 with Helen Li, Administrative Assistant via email: email@example.com.
Walk In Policy: Please note that if you show up on the day of the event without a booking you will be charged a 50RMB “walk in” fee if spaces are still available. Cancellation Policy: Please note you must cancel your reservation in writing 24 hours in advance. AustCham will pass on any costs incurred for no shows to the persons concerned.