Winning the Wallet of Today’s Chinese Consumers
Among the factors viewed as having complicated the market entry of foreign brands into China have been the perceptions of vastness and complexity, together with the diversity of its cities and provincial economies. China, as a market is more analogous to the Eurozone than it is to a single nation. As China’s economic growth and the benefits of globalization have been unevenly distributed among Chinese cities, it should be no surprise that retail markets present many nuances and much to contemplate when crafting an entry strategy.
Join AustCham Shanghai and Alan MacCharles from Deloitte as he presents the results of research on the Chinese consumer. At this breakfast he will explore how consumers’ behaviours change to brands across city tiers from Shanghai (Tier 1) to Changshu (Tier 4) and the implications to consumer brands/retailers.
Alan MacCharles – Partner, Commercial Due Diligence, Shanghai
Alan heads Deloitte’s commercial due diligence practice for Mainland China and has over 13 years of consulting and due diligence experience.
He has conducted over 70 engagements in China and the CDD practice specializes on primary data creation to compensate for the absence of reliable 3rd party research – which includes extensive interview programmes, surveys, and competitive intelligence techniques. Competitive assessments, marketing sizing and China entry strategy (including site selection) are core components of the product.
Alan’s major clients include many of the world’s leading consumer and retail brands. He has worked for a number of Deloitte firms – including Canada and the United Kingdom before relocating to Shanghai in early 2006.
Alan holds an MBA from London Business School.
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