Alan MacCharles on Winning the Wallet of Today’s Chinese Consumers

Alan MacCharles on Winning the Wallet of Today's Chinese Consumers

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Among the factor’s viewed as having complicated the market entry of foreign brands into China have been perceptions of vastness and complexity, together with the diversity of its cities and provincial economies. China, as a market is more analogous to the Eurozone than it is to a single nation.  As China’s economic growth and the benefits of globalisation have been unevenly distributed among Chinese cities, it should be no surprise that retail markets present many nuances and much to contemplate when crafting an entry strategy.

Join AustCham Shanghai and Alan MacCharles from Deloitte on August 18, 2010, Wednesday, at 8:00 a.m. as he presents the results of research on the Chinese consumer.  At this breakfast he will explore how consumer’s behaviours change to brands across city tiers from Shanghai (Tier 1) to Changsu (Tier 4) and the implications to consumer brands/retailers. This will be held at  The Longemont, 1116 Yan An West Road, near Pan Yu Road.

The Guest Speaker, Alan MacCharles, Partner, Commercial Due Diligence, Shanghai heads Deloitte’s commercial due diligence practice for Mainland China and has over 13 years of consulting and due diligence experience.

He has conducted over 70 engagements in China and the CCD practice specializing on primary data creation to compensate for the absence of reliable 3rd party research- which includes extensive interview programmes, surveys and competitive intelligence techniques.  Competitive assessments, marketing sizing and China entry strategy (including site selection) are core components of the product.

Alan MacCharles’ major clients include many of the world’s leading consumer and retail brands.  He has worked for a number of Deloitte firms including Canada and the United Kingdom before relocating to Shanghai in early 2006.

Alan MacCharles holds and MBA from London Business School.

Reserve your attendance by Monday, August 16, 2010 with Helen Li, Administrative Assistant , via email: helen.li@austchamshanghai.com.

Member price is 190RMB  and Non-member price is 290RMB.

Please note that if you show-up on the day of the event without a booking, you will be charged an additional 50RMB “walk-in fee” if spaces are still available.

Please also note that you must cancel your reservation in writing 24 hours in advance.  AustCham will pass on any costs incurred for no shows to the persons concerned.

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