Promotional video to be shown in various advertising media

Promotional video to be shown in various advertising media

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A promotional video for the Universiade games was released in a press conference yesterday. The video will then be shown on television, internet, mobile phones and outdoor LED display screens.

The video titled Searching For UU tells a story of three ambassadors from three countries searching for a missing girl scheduled to perform in the opening ceremony. The three ambassadors will be played by a German skateboarder, a Chinese gymnast and french parkour player each with unique superpowers.

Video audiences are from different cultural background with different views creating a challenge to directors and producers on how to capture the interest of viewers. So they  created a  video that tells a story while showing panoramic views of the the host city. Directed by Austrian Roland Loibl and Chinese director Hua Jing.

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