Promotional video to be shown in various advertising media
A promotional video for the Universiade games was released in a press conference yesterday. The video will then be shown on television, internet, mobile phones and outdoor LED display screens.
The video titled Searching For UU tells a story of three ambassadors from three countries searching for a missing girl scheduled to perform in the opening ceremony. The three ambassadors will be played by a German skateboarder, a Chinese gymnast and french parkour player each with unique superpowers.
Video audiences are from different cultural background with different views creating a challenge to directors and producers on how to capture the interest of viewers. So they created a video that tells a story while showing panoramic views of the the host city. Directed by Austrian Roland Loibl and Chinese director Hua Jing.