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“Lessons in Communication” Book Presentation

lessons in communication book presentation

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As China’s development continues at a rapid rate, more foreign direct investment continues to pour into the country.  While expatriate managers attempt to implement proven, winning Western management theories in China, they are learning that implementation in China is far different from the techniques used back home. Unknown to most of them, it is vital to have a strong understanding of Chinese culture, history and norms in order to penetrate the Chinese business market.

This timely, relevant book entitled Lessons in Communication discusses the successes and failures of several dozen foreigners in China as they navigate the emerging business landscape, specifically as related to cultural differences and communication gaps.  Furthermore, Lessons in Communication presents several case studies and aims to provide the reader  with insight, value and a distinct perspective into the rich, Chinese culture that permeates every aspect of life in the country.

Come and join the European Union Chamber of Commerce in China, Pearl River Delta Chapter to meet the author, Mr. Douglas Menelly and the business community in Shenzhen at a summer business networking cocktail on Thursday, August 26, 2010 at Futian Shangri-la Hotel. Registration starts at 5:30 p.m.

To register for this event please register via email to Ms. Saskia Pfeifer at prd@euccc.com.cn by 6:00pm Wednesday, 25th August. Please note that they will send you a registration confirmation. They require 24 hours notice for cancellations. For any further enquiries or registration, please send an email to prd@euccc.com.cn

Event Fee: 150RMB for Members, 200RMB for non-members. Fees will be collected in cash at the entrance.

Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the “Chatham House Rules”).

For more information about the book and its author please visit http://www.menelly.com.



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