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Online clothing store gets additional funds for expansion

Online clothing store gets additional funds for expansion

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Fontbleau a local online clothing business became the first store to get capital backing from a non-governmental injection. The store was established in June with a capital of 1.6 million yuan designs and makes clothes for ladies ages 25 to 35. The business was reported to receive 8 million yuan in venture capital backing.

The store not only designs and sell clothes but also supplies fabric to authorized manufacturers like Taobao a popular Chinese online website. That usually receives 5000 orders in one single day. The business is run by a team of only 10 people, each with at least five years of experience in online business, brands with unique designs have outperformed traditional brands. The store is planning to spend the capital on brand promotion, especially on Taobao. The money will be also used to improve the quality of clothing by employing well-known designers.



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