Walmart to promote the English language in its 18 stores
Walmart stores in Shenzhen will co a trial run of its bilingual services in a bid to promote the English language as a preparation for the Universiade Games. Announcements and price tags in all 18 Walmart stores will be done in Chinese and English.
The move will help create a good environment for using English since it can help bring foreign guests closer by using international communication. Shenzhen launched the English speaking campaign last August in efforts to promote English speaking among its residents and the general public. Volunteers from Beijing were in Shenzhen to lead the campaign in speaking English. Manuals of frequently used English phrases was made including tips on how to pronounce and understand the language.
Hotel and restaurant employees, bus and taxi drivers as well received English language training last year. David Earl Groth was the first foreign expert to join the organizing committee for the Shenzhen Universiade Games to be the translator and editor for the international sporting event. Groth worked during the Beijing Olympic games as an English editor and help proofread the speeches made by top Chinese officials.
The Universiade Games in Shenzhen will be the largest event to be held in Shenzhen, which is expected to attract around 13,000 athletes and officials from different countries in the world.