Metro Lines launches free newspaper to its commuters
A new publication was officially launched at 29 stations on Metro lines 1 and 2. Now commuters can update themselves with news everyday by reading the Metro Newspaper. On its first day around 50,000 copies were printed and distributed among the passengers.
The Metro newspaper is the city’s first free newspaper, and unlike the other newspaper the Metro newspaper prides itself with free, fast reading and enjoyment. The paper integrated short stories, news, fashion, consumption information, culture and arts, plus sports. Shenzhen Evening News the mother company of the newspapers consider it as a free cultural breakfast for the commuters.
The 32 page newspaper is set to distribute at least 100,000 copies a day and will gradually increase to 200,000 when the Metro Lines 1, 2 and 5 extensions will open by June. Commuters were happy with the free newspaper they enjoyed reading while traveling to their work. One commuter said that the editors can reduce some of the news and sports content to give way to other information such was recruitment ads, stock markets quotes, shopping discounts and housing related issues.
Cities such as Beijing and Guangzhou also have Metro newspapers circulating, Beijing Metro have the Beijing Star Daily circulating since 2007 and Yangcheng Metro News in Guangzhou started circulating since 2006.