Essential Marketing Skills Training

Essential Marketing Skills TrainingCCIFC have the pleasure to invite you to a training course on essential marketing skills

Date: Friday, March 11th
Time: 9:30-17:30
Price: Member 1800 RMB/seat; Non-member 2000 RMB/seat
(Including lectures, course materials, refreshments and lunch)
:CCIFC Shenzhen Room 318, 3/F, Chinese Overseas Scholars Venture Building, Hi-tech Industry Park, Nanshan district, Shenzhen深圳南山区科技园南区留学生创业大厦3 楼 318
Tel : 0755 8632 9602

Number of seats is limited. Registration is required

Training will cover the following topics:

Learning Objective

- Discover what marketing is
- Strategize the growth of your business
- Segment your marketplace
- Set marketing objectives and marketing strategies

Course Content

- Marketing Basics and What Marketing Is
- SWOT analysis
- Market Segmentation – not one market but many
- Creating an Offer with Resonance in the Marketplace
- Growth Matrix – Market Development, Service Development
- Business Development Plans
- 4 P’s – Price, Product, Promotion and Place
- Essentials of Marketing Promotions
- Successful Marketing Communications
- Selecting the most effective marketing tools in practice
- Advice for setting the marketing budget
- Case Studies: EasyJet and Virgin Atlantic

Target Group: Marketing or Business Development staff

Trainer: Mr. Marian Koper

Marian comes from Germany and has lived and worked in many international cities in Asia, Europe and USA for over twenty years. He has lived for 10 years in China as business consultant and language teacher. His academic, multicultural, and corporate business experience enables him to deliver trainings and presentations to the clients’ needs and requirements.

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