Students invited to tryout as torchbearers for the Universiade games
Liu Xiang, China’s world champion hurdler was chosen by Coca-Cola the sponsor to take on the role of ambassador to support the campaign. Liu encourages everyone to try and be a torchbearer since being a torchbearer in such a prestigious event will be an unforgettable experience.
College students were also invited to try competing for spots to be Universiade journalists ans venue staff. Coca-Cola will chose 30 students journalists and plans to recruit 500 more to serve during the Universiade games. The Universiade torch will be lit at Qinghua University in Beijing on April.
Organizers are planning to shorten the torch relay route, to hold an economical Universiade for the sake of sustainability. Previous plans was to pass the torch in 50 universities. A online relay will be also held in the same time as the torch relay.