CCTV Secures Exclusive Rights to Broadcast Universiade Games
China Central Television won the television rights to broadcast the Shenzhen Universiade games in August. CCTV will be broadcasting the events in six different languages, namely Chinese, English, Spanish, French, Russian and Arabic. CCTV’s sports channel will also broadcast the opening and closing ceremonies.
CCTV sports channel will give daily reports on swimming, track and field, volleyball, basketball and all football matches. Replays of the events will also be played on the sports channel but mostly on events such as diving, gymnastics, weightlifting, ping-pong badminton and shooting.
The 350 member newscasting team that covered the Beijing Olympics and Guangzhou Asian games will be sent to Shenzhen to cover the games. The team will be doing a variety of programs that will be shown on the sports channel on every day of the games; interviews of active and retired athletes will also be shown. A different team of 210 people will be in charge of setting up to produce international TV signals in all eight sports.
Aside from the sports channel, CCTV news and international channels will also cover the games, but will be reporting inside the venues and their coverage will reflect Shenzhen’s modern image and fast development to the world.