Real Estate Giant to Sponsor Chinese Soccer League
Real estate giant Dalian Wanda pulled out in sponsoring Chinese soccer in 2000 due to protests of corruption in the games. Now they are announcing their intent to return to Chinese soccer by invest half a billion yuan program that will help the soccer program.
The sport have already witnessed the fall of two soccer chiefs that were sent to jail, now the league have no sponsor. Dalian Wanda signed a three year deal with the Chinese Football Association that will allow the company to sponsor the Chinese Super League, the Chinese Youth League and referee trainings and assessments. Sponsorships will also include overseas programs for interested teen players plus hiring foreign coaches for the Chinese league.
Wanda previously held a record of 55 unbeaten games and has won the Chinese top league four times. The company decided to withdraw from the games after it’s controversial lose to Liaoning during the 1998 CFA Cup Semifinals. The company’s president Wang Jianlin promised no to dabble in soccer affair anymore but his passion for the sport never died.
Wang changed his mind when a top official visited him in person and asked him to return to the game. The company assets are estimated at 140 billion yuan, with properties that include commercial properties, hotels, and chain stores. They are also now the top sponsor for the Chinese League that carries the name Dalian Wanda Plaza CSL.