Canadian Prime Minister Invites Chinese People to Visit via New Tourism Campaign
A new Canadian tourist campaign was recently announced in China by Canadian Prime Minister Stephen Harper. The announcement was made on the first day of his trade mission in the Middle Kingdom, urging Chinese travelers to come and see the beauty of Canada.
The new tourism campaign was announced during the official opening of the Canadian Tourism Commission marketing center in Beijing. The campaign will highlight Canada’s West, which includes the Calgary Stampede.
During the announcement of the campaign Prime Minister Harper was joined by Calgary Stampede mascot, Harry the Horse as the event celebrates its centennial. Travelers can now travel easier to Canada and he hopes than when they do travel they will head to Calgary to see the greatest outdoor show on earth. During the announcement of the campaign, Chinese youths were there waving both the Canadian and Chinese flags and wearing cowboy hats and cheering with Harry the Horse giving them encouragement with Canadian country music were heard from several loudspeakers across the stage.
In December 2009, Prime Minister Harper, together with several of the Chinese leadership, officially announced China’s granting to Canada of approved destination status. Canada was the last developed country to receive the designation. This approved status allows Canada to be more active in promoting Canadian tourism destinations in China and allows Chinese national to travel more easily to Canada.
By 2013, China will be Canada’s third largest overseas market for travelers, trailing behind the United Kingdom and France.