Sipsmith Gin Lands in China!
Sam Galsworthy visited Shenzhen last night to launch his beautifully handmade spirits in China. VIP guests attended the launch party at the magnificent rooftop bar of the Grange Grill Restaurant in Nanshan. WHAT IS GIN?– Gin is a spirit which derives its predominant flavour from juniper berries. It is very popular in Europe and America, and used in famous cocktails like the Martini and the Gin and Tonic. Gin is very different from wine, the minimum bottled alcoholic strength for gin is 37.5% ABV in the EU. The UK produces over 70% of the world’s Gin supply.
THE SIPSMITH STORY – Sipsmith use a custom made copper-potdistillery in London to make their Gin. They can only make 300 bottles per day, and each “batch” will be very slightly different in flavour. This is the opposite of mass-production, making this a quality luxury product. Sipsmith London Dry Gin use just 10 carefully selected quality botanicals from around the globe to add flavour to the spirit: Juniper berries, Coriander Seed, Angelica Root, Liquorice Root, Orris Root, Ground Almond, Cassia Bark, Cinnamon, Orange Peel and Lemon Peel. Since its inception in 2009 Sipsmith London Dry Gin has won 15 Gold Awards, including the presitigious San Francisco Double Gold Award in the Super Premium Gin Category. It is also the official Gin of the London Olympics 2012.
THE PREMIUM SPIRITS IN CHINA STORY – In 2010 premium foreign spirits in China still only accounted for 1% of all spirits sales – with Baijiu accounting for more than 90%. But the tide is starting to change, Gin sales in China accounted for USD17.5million in 2006, but by 2014, it is predicted that Gin sales will hit USD36.3million. In China over 50,000million litres of Alcohol was consumed in 2009, of this only 0.5million litres was Gin. Sam Galsworthy said: “We think the Chinese drinker is becoming more sophisticated and more switched on to different types of alcohol. The response we have had to our Gin has been fantastic.
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