Jeremy Lin – Volvo’s Newest Brand Ambassador
To promote its cars around the world and especially in Asia, Volvo signed Emerging NBA star Jeremy Lin to a two year contract. Volvo said that Lin will be participating in the company’s worldwide corporate and marketing activities as its brand ambassador.
Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. In 1915, Volvo was incorporated as a subsidiary of AB SKF, a Swedish ball bearing manufacturer. The auto manufacturer declared itself officially founded on 14 April 1927, when their first car, the Volvo ÖV 4 rolled out of the factory in Hisingen, Gothenburg.
In 1999, Volvo sold its car division, Volvo Cars to Ford Motor Company for $6.45 billion. Then the Volvo trademark was shared between Volvo AB, where it was used on heavy vehicles and at Ford, where it was used on cars. In August of 2010, Ford decided to sell its interest in Volvo Cars. Ford completed its sale of Volvo to the parent of Chinese motor manufacturer Geely Automobile for $1.8 billion.
Previously Lin was a undrafted player and cut by two teams until he rose to stardom with the New York Knicks. Lin is the first American born player of Chinese descent to play for the NBA. China is fast becoming a major market for the NBA with basketball superstars being recruited by companies to promote their products in Asia