Saks Gloweli Business Tip – Push and Pull Strategies

Saks Gloweli Business Tip - Push and Pull Strategies

In Push strategies, manufacturers promote their product to intermediaries by offering, ex, free in-store promotional displays and price discounts, in an effort to get them to carry and promote their product to consumers. Push Strategies  are most effective when an item is an impulse purchase, brand loyalty is low, or when consumers already understand a products benefits.

In Pull strategies, the manufacturer promotes the product directly to consumers perhaps by providing coupons and free samples, to encourage them to request the item from retailers. This strategy works best when brand loyalty is high and there are perceived differences between brands

Push production is based on forecast demand and pull production is based on actual or consumed demand. The interface between these stages is called the push–pull boundary or decoupling point.

By Sid Mewara, Managing Director, Saks Gloweli Consulting Saks Gloweli Consulting is a management strategy consulting firm based out of Shenzhen and Hong Kong that helps clients grow their business www.saks-gloweli.com

Comments are closed

The Contributor

Saks Gloweli is a Management Strategy Consulting and Financial Advisory firm specializing in China and Asia Pacific, guiding global and Chinese companies to growth and profitability. SG has been in operation in China and Hong Kong and celebrates Shenzhen as a central hub of growth for China and the rest of the world.

    Connect with Saks Gloweli Consulting:
  1. - Email: Click here

Have Your Say!

Which part of Shenzhen has the best quality of life for foreigners?

View Results

Loading ... Loading ...

  1. Etienne Ducrot: Hi, I’m interested to contact this Foundation. Do you know how? Thanks. Etienne
  2. Emma: Hi Jasmin, I’ve read your article about a new medical center opens in Nanshan at the end of this month....
  3. sherry lee: A simple story with great words…I love it.
  4. Evangeline: Awesome piece!
  5. Glenda: Hi there, I enjoy reading through your article post. I wanted to write a little comment to support you.