Retail Gaint Suning to Open 20 New Stores in 13 Cities
China’s household appliance retail giant Suning is planning to open 20 expo stores in 13 cities this year. aside from household appliance the Expo stores offers a wide range of products that will include books, clothing, daily necessities, toys, animation products and digital products.
Initially four stores will be opened in Shanghai, Beijing, Nanjing and Guangzhou before September ends and in the next three years Suning will be transforming 400 of its stores into Expo stores.
The president of Suning Appliances Co. Jin Ming said that the Expo stores will mark the start of Suning’s new business model that decreases the chain’s emphasis on household appliances. Future Expo stores will offer products in 17 categories and carries more than 2,000 brands and 400,000 types of products. The Expo stores will have themed areas such as household décor, home office furniture, intelligent home equipment, leisure, sports gear and automobile products.
The plan to shift in products is the third major business transformation for Suning, which began selling air conditioners, then shifted to household appliances then later to computers, communications and consumer electronics