General Motors to Release Chinese Designed Vehicle in India
This week General Motors Co. will start its initial production of its first ever Chinese designed car of the Indian Market, which is a major step for the U.S. automaker as they try to scale up in a market where most foreign companies have struggled.
India has a love for small cars and their highly competitive. Price sensitive market has stumped most of the world’s major automakers that wrestled with lackluster market shares against its small car focused brands that are selling India specific models. The compact Sail, the first model designed by GM’s Chinese partner SAIC Motor Corp will go on sale next month in two model type a sedan and hatchback. A spokesperson for GM India said what SAIC designed for us is to bring is more of a regional focus and an emerging market focus. The Sail is perhaps the first vehicle that the company designed that is based primarily on Asian customer’s requirements.
SAIC has a 50 percent stake in the designed Indian unit, and a larger passenger van from SAIC will also begin production in India by the end of the year. Cars designed for customers in other countries have failed to capture the eyes of India’s demanding car buyers which left car makers such as Volkswagen, Ford and GM with ill suited models and an underutilized car plants.