Apple Hopes New iPhone to Attract More Chinese Smart Phone Users
Apple release of its new iPhone is aimed at the growing number of straying Chinese power users of smart phones. James Liang the chairman of a Chinese travel website Ctrip.com once an iPhone user decided to shift and started using a Samsung Galaxy Note which he said that makes it easier for him to view documents on the road because of its larger screen.
Although Apple is still the top seller of high priced phones in China, research firm IDC forecasts will overtake the U.S. in becoming the world’s no. 1 in the smart phone market by year end. But Apple’s hold in the lucrative market niche is slipping as Samsung Electronics and HTC Corp released pricey smart phones with much bigger screens and faster processors. While local players in the low margin low cost end of the market are adding to the threat as competitors.
Other heavyweights in telecommunications such as Huawei Technologies and ZTE Corp and smaller Chinese companies are also unveiling less expensive phones that have competitive specifications. Even if Apple has a lucrative way to boost its market share, China Mobile Ltd. Which is the world’s largest mobile carrier doesn’t carry the iPhone which would have given Apple access to 688 million China Mobile subscribers.
As of the moment China Mobile is in talks with Apple on offering a version of the iPhone that will work on its propriety technology plus the 4G compatibility of the new iPhone can help CHina Mobile introduce the iPhone once the its roll out their 4G network that is projected to happen during the second half of next year.