Evening Markets Offer Cheaper Produce Attracting More Customers
To take advantage of lower prices more residents are shopping for food in the evening rather than buying food in the morning. Perishable items such as produce are said to be fresher in the morning, but shoppers prefer to shop in the evening in favor of scoring discounts that local supermarkets offer in hopes to attract customers.
One supermarket said evening discounts usually start in the evening at 6 pm daily, which generate more sales volume that is 20 percent of the store’s daily total thus creating a balance for the morning rush. These so called evening markets offer mostly leafy vegetables and fungi selling 30 percent lesser than daytime prices. Most of the food shoppers in the evening are senior citizens and wage earners that are searching for cheaper food to combat the increasing cost of living.
One elderly couple said that they buy their vegetables in a nearby supermarket in the morning, but purchase most of the other produce in the evening when prices are almost half of the morning prices. One store manager said that the discounted evening markets only make small profits but benefits from the high quantity of sales.