Shenzhen Cinema Box Office Reports Highest Earnings After Opening More Cinemas
The city’s box office earned 725 million yuan last year the highest grossing year Shenzhen’s cinemas have seen. This high earnings was due to the increased number of cinemas found around the city. As of last year there were 12 new cinemas to open at Longgang and Bao’an district which is around a third of the city’s total of 30 plus cinemas.
The growth in the cinema revenue last year was due to the expansion of cinemas to city outskirts since the downtown market is already heavily saturated. In 2012 China’s box office recorded a breaking year earning 16 billion yuan with its domestic movies contributing half of the revenue. The low budget Chinese comedy Lost in Thailand that premiered last December 12 raked in 989 million yuan as of December 31 and became the highest grossing Chinese movie this year. International blockbusters movies are still popular with Shenzhen audiences since the movie Titanic which was shot in 3D raked in 935 million yuan in Chinese theaters and this year’s highest grossing imported movie.
Meanwhile Orange Sky Golden Harvest Shenzhen cinema ranked second highest in the country last year with earnings of 77 million yuan while the highest was Jackie Chan cinema in Beijing. This was the eight time Golden Harvest have been listed in the top 3 in China in regard with box office revenue after they opened at The MixC in Luohu District.