More Parents Spending on Overseas Online Shops
An increasing number of Shenzhen parents are choosing to shop at overseas online stores and are doing some serious spending. Based on data released by Alipay, the leading online payment firm in China said that the no. 1 Shenzhen shopper spent more than 300,000 yuan last year on online purchases from overseas shops.
Most of the purchases were baby formula and data also showed that the number of online shoppers purchasing items on overseas websites increased by 150 percent on the first quarter of the year compared to the last quarter of 2012 were in Hong Kong started to introduce its restrictions.
Logistics firms that conducted surveys reported that a large percentage of the goods that were mailed from overseas consist of baby formula. And because of the fear and the amount of hormones and chemicals that are recently found in Chinese products, parents turned to online shops to find foreign brands. One parent used to give her daughter formula bought from Shenzhen stores until she turned six, but with the recent food safety crisis her trust in domestic made milk lessened.
Chinese consumers spent around 1,514 yuan on overseas shopping last year, showing an increase of 117 percent compared to last year and a high growth rate of 64.7 percent from buying from domestic online shops.