Leading Chinese Fashion Brands to Show Off Latest Collections

Leading Chinese Fashion Brands to Show Off Latest CollectionsLeading Chinese brands and fashion companies are showcasing their latest collections during the largest and influential fashion exhibition in southern china that opens today at the Shenzhen Convention and Exhibition Center. The 13th China International Fashion Brand Fair will be featuring sub fairs the 2013 Shenzhen Textile Equipment fair and the 2013 Shenzhen International Fair for Apparel and Accessories.

Representatives from the Shenzhen Garment Industry the event organizer said that there will be three concurrent shows with more than 3,000 booths in 70,000 square meters of exhibition space. The fair will highlight domestic brands such as Yinger Fashion Group and BBLLUUEE. Organizers hope that the fair will attract more than 100,000 visitors from home and abroad. With more than ten years of development the exhibit have evolved into an indispensable stage which Chinese fashion brands grow and prosper, as the fashion scene in china completely transform itself from a manufacturing based industry into a design powerhouse.

The three day fair will have a series of tailor made conference programs and seminars that will discuss on research, insights and findings on the latest trends for 2014. Other fair activities will range from forums and discussions in themes such as department stores apparel agents and apparel e-commerce. To further encourage the new breed of fashion designers a special feature of collections made by students of the Shenzhen University’s College or Art and Design and the Shenzhen Polytechnic will be showcasing their works at the fair.

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