Chinese Retail Group to Take on Walmart in E-Commerce Sector
Sun Art Retail Group is taking on Walmart Stores Inc. in the booming domestic e-commerce sector as they seek new ways to maintain their market share against fierce competition. Sun Art is China’s biggest hypermarket chain that promises farm fresh produce to the nation obsessed with food safety.
Several online retailers in China turned grocery shopping into a major business with a value of more than 11 billion yuan this year alone which was helped by a ever expanding middle class. Sun Art placed all effort into e-commerce as competition in the hypermarket sector tying with Tesco and China Resources Enterprise which potentially poses a challenge to Sun Art. T he company is aiming to start a online shopping and home delivery program to attract more customers in Shanghai.
The company said that several products will soon be available in the online platform and will be offering more than they are carrying in their stores.