Customers Prefer Gold Color iPhone from Other Color Options
As the new iPhone 5S went on sale in Shenzhen last Friday showed most buyers are choosing the gold color model than the other two color options. But those customers buying the gold color smart phone will have to wait until October if they are buying it online compared to the other two models which only take ten days to be shipped. Some waited for hours in online before the first batch started to take pre-orders last September 17 still were not able to get a gold colored model.
Staff at Apple stores in China also said that most customers are looking for the gold color model but they were already sold out or were not carrying any stocks. The Phone 5S is only being sold to those who pre-ordered at Apple’s official websites, so there were no lines in front of stores but many were coming to visit to try the test models that were on display.
Those buying the iPhone 5S from telecommunication subscribers spent their Mid Autumn Festival lining out of these mobile providers stores. As of the moment a buyer can get the 16GB iPhone 5S from China Unicom for 5,499 yuan and China Telecom offer is at 5,288 yuan. Prices are based on contracts and phone package deals.
Apple is already asking suppliers to increase their production of the gold model to meet the increase in demand.