ZTE Sponsors NBA Team to Help Promote High End Phones in the U.S.
ZTE Corp. is planning to be one of the top three handset companies in the world in three years time as the company is increasing their investments in branding, distribution and products channels. The Shenzhen based company started to become one of the top ten smart phone distributors since they sell affordable phones is now looking into making a expensive phone to help sales growth.
The company hopes that they can gain 60 percent of its total income from producing mid end to high end phones that are priced around a thousand yuan or more. The company can benefit more in Shenzhen as they will be introducing fourth generation wireless services that will help in lifting their sales in the high end phones market.
To help further promote its name in the U.S. ZTE started to sponsor NBA’s Houston Rockets as they hope by becoming a sponsor for the basketball team will help boost their profiles and raise global brand awareness as they will be introducing two high end phones soon.