Apple to Introduce New iPad in November
Apple will be releasing its new iPad lineup and introduce price cuts on its Mac computers before the holiday shopping season starts as the company is facing declining market share on its tablet computers amid growing competition from other tablet computer makers.
The company has unveiled its new lighter and thinner tablet the iPad Air together with new Macs at a event in San Francisco. The new iPad Air is said to weigh only a pound compared to the previous tablets which weighed at 1.4 pounds and is also eight times faster than the original iPad. The company will start selling the new iPad on November 1st and the 16GB model will cost around $499. The company will discontinue production in the third and fourth generation iPad but the iPad 2 will be continued and sold at a lower price. Also a new iPad Mini will be released later in November at a the price of $399 for the 16GB model. The new Mini comes with a retina display to give a sharper and clearer picture and houses the same 64-bit chip that is installed in the new iPad Air.
The iPad shares in the tablet market have been declining rapidly compared with the cheaper models which operates under Google’s Android operating system. Analysts say that iPad used to have 65 percent of the market share compared to Android with 30 percent. But by the end of 2013 the Android system will have a market share of 50 percent compared to Apple’s 49 percent.
Apple will also introduce a new lineup on its Mac computers starting with a new 13 inch MacBook Pro with a retina display and is also thinner and lighter with a nine hour battery life.