New Rules to Further Promote Breast Feeding
To help promote breast feeding the Central Government has once again tightened the rules of the manufacturers of infant milk formulas. The new rules will be banning pictures of children on packaging and will not allow milk formula companies to promote their products in hospitals.
Doctors are asked to promote breast feeding based on international guidelines unless there is a valid and medical reason for using milk formulas. New mothers are sometime pressured to use infant milk formulas by letting them believe that infant milk formula is better than breast milk. The rules also states that infant food should also be labeled promoting breast feeding and will not have pictures of children. Medical facilities along with hospitals are not allowed to accept any gifts or promotions from milk formula companies and those caught giving gifts will be punished.
China is a huge market for infant milk formula and some milk companies are showering doctors and nurses with gifts to give milk formulas to newborns to help promote their products, but have been under pressure as the Central Government forced a crackdown on milk formula pricing and is planning to promote breast feeding further.