Underwear Fair to Promote Global Influence Further to International Buyers
The committee that organize the China International Brand Underwear Fair is working hard to further promote the global influence of the underwear fair that more international buyer and exhibitors are participating in the annual lingerie fair in Shenzhen.
The fair has been going on for more than eight years now and is the second largest underwear fair in the world following the French lingerie fair. The fair organizers hope that the fair influence in the world will grow further. By next year the fair will have bigger venues with a total of 58,000 square meters which is 7,000 square meters bigger than last year and 70 percent of the exhibitors booths have already been booked.
Before the fair was only considered as a regional one but caught the attention of the Central Government and recognized it as a national fair since the Chinese lingerie industry has an output of nearly 200 billion yuan and is growing at least 20 percent every year. Even with the slow economic growth recently that is felt around the world there is a strong demand and great opportunities for lingerie makers.
There will be three competitions highlighting the fair ranging from model to design contests, there will be also be four product releases and events along with five forums that is expected to bring in new ideas to the industry.