Tencent to Push WeChat App Worldwide
Tencent the internet giant in China is now pushing their mobile app WeChat worldwide with its latest tryout in the United States. Tencent recently announced their arrangement with Google in a promotion that will invite more US users. The promotion stated that the Wechat users who connects their account with Google and add five more users will receive a $25 gift card from Tencent for Restaurant.com. Insiders see the move as a step to the right direction but are apprehensive on the difficulties to come.
Established on January of 2011 and WeChat is now one of the biggest messaging apps with more than 279 million users worldwide. GlobalWebIndex statistics showed that 78 million of those users come from overseas for the fourth quarter of 2013. WeChat went global in 2013 and has been well received in Pacific Asia especially in cities such as Hong Kong, Indonesia, Malaysia and India in either Apple or Android OS platforms but market share in US and Europe is still very limited and the user base remains to overseas Chinese.
Industry insiders say that innovation will be Wechat’s main weapon for their penetration overseas, but the campaign will not be as easy since the app will be facing a furiously competitive market wherein messenger apps such as WhatsApp is dominating the market and not to mention other possible cultural barriers. US companies are offering great packages to it users and social networking apps such as Facebook have huge market shares which leave a small space for WeChat to grow.
Although accumulating users is easier and WeChat is already made great progress in technology, marketing and capital which make it possible to allow cultural barriers to be overcome and turn the app into a truly global service.