Mobile Taxi Apps Faces More Competition in Luring in Customers
Taxi booking apps for mobile phones are facing an increasingly competitive market across China and Shenzhen as companies are spending million on incentives to help in lure in customers. In a latest maneuver Didi Taxi app developers have lowered their incentives to run a successful cab requests from 10 yuan down to 5 yuan per ride since yesterday.
While Tencent has teamed up with CITIC in investing 100 million yuan for the Didi app that offers drivers and passengers 10 yuan incentive for every order that is paid using Tencent’s WeChat app. After the round of incentives Didi developers dove in and invested an additional 500 million yuan to continue funding rebates for passengers and drivers in their efforts to boost their market shares. The company lowered their incentive per rides to allow more people to enjoy the incentive. Kuaidi App provides 10 yuan incentives for passengers and 15 yuan to drivers for every successful order paid using Alipay.
Alipay is the payment service that is linked to Alibaba Group who invested 500 million yuan for the Kuaidi app and the number of its users has increased to 35 million nationwide after incentives were offered last month. passengers and drivers are thinking of switching to the Kuaidi app since they can make 30 yuan extra each day compared to the other taxi apps.