ZTE to Use WeChat Platform in Selling Mobile Phones
The new service is added to the growing trend of internet based mobile manufacturers and sellers and the success of the planned platform is likely to depend of the ability of the individual distributors in dispensing the products among friends. Plus the increase in the influence of internet celebrities should also boost sales and distribution. During a recent summit for Information Technology, Lei Jun the founder of Xiaomi Technology placed emphasis on doing sales promotion using word of mouth which is a great way in marketing a brand through online followers.
As brand recognition and product loyalty is built constantly by conveying production information to followers who will likely spread messages to a much wider audiences. Furthermore ZTEs new sales platform has spark a chain of industry wide change for the next couple of years, in which by adding accessibility of WeChat and user numbers is likely to attract several more brands and manufacturers in selling their products to clear stock up inventories.
Also the influence of WeChat stores is expected to grab a market share away from other operators of e-commerce.