Chinese Automakers Pushed to Meet Demands of Young Professionals
Automakers are struggling to meet the demand of the young urban professionals in China as a majority of them are looking for vehicles that help them stand out but don’t have enough funds to purchase a top end model. After years of growth that was driven by Chinese rich, the China automotive market is still competitive with other manufacturers in reacting quickly to the ever changing consumer trends.
Today’s buyers have more means in buying vehicles and are aspiring to buy one that is different. A salesman said that most buyers are looking for vehicles that looks like a small crossover SUV such s the Ford EcoSport but is interested also in entry level luxury vehicles such as the Audi A3.the potential shift in vehicle interest is said to influence young urban professionals on the Chinese auto market.
There are different kinds of young urban professionals, there are rich and older ones, and young and normal. But both have tend to be similar on two things namely they want to be different in buying vehicles and don’t have endless supply of cash to throw around.
During this week’s auto show in Beijing several carmakers such as Hyundai Motors, Peugeot and a local automobile company is planning to unveils a mini SUV model, just as Chevrolet is launching its Trax a tiny crossover vehicles earlier this month. as of 2010 there were five subcompact SUV models released for sale in China and by 2020 there will be more than 2 dozen and is said to push sales of subcompact SUVs.
Other buyers may consist of small business owners who are setting their sights in buying a more affordable entry level luxury cars such as the Audi.