Cultural Industry to Elevate Competitiveness by Improving Values
Cultural experts who were on hand at the China International Cultural Conference said that the Chinese cultural industry must elevate their global competitiveness by implementing cultural values in their products and take proper advantage of the country’s export platforms. A report in the development of the Chinese cultural trade and major enterprises was also released during the conference.
The country’s cultural products has accounted a total export and import value of around 27 billion US dollars in 2013 wherein exports makes up the vast majority with a value of 25 billion a value that is 2.6 times more compared to 2006. The presidents of the Cultural and Creative Industries Studies Center of Renmin University Jing Yuanpu stated, that the cultural industry in China is now showing a tendency to steer towards market oriented and high end development as it integrates itself to the financial industry.
Yuanpu also said that there are a number of new cultural businesses that picked up a rapid growth in 2012 until 2013 namely advertisements, online games, innovative designs and animation shows with online games being the business that he the most growth in all of the export items. Exports of tradition cultural industries such as copyright licensing businesses and television dramas also seen an increase, but domestic films which is a traditional cultural product saw a big trade foreign deficit showing a humble overseas market even with a great success domestically.
Exports of traditional cultural industries, such as TV dramas and copyright licensing businesses, also saw considerable increases. However, domestic films, a traditionally cultural product, have seen a big foreign trade deficit, with a humble overseas market despite great success domestically.