Online Retailer to Start Accepting Pre-Orders for Xbox One
Online retailer JD.com has teamed up with Tencent Holdings and is starting to accept pre-orders of Microsoft’s popular gaming console the Xbox one, it first legal sale in 14 years of a major gaming console in the Chinese mainland. JD.com still hold exclusive rights to pre-sell the locally made Xbox one until tomorrow in which the company offers a deposit of 499 yuan to those who will click through the links to the online retailer from the Chinese version of Tencent’s WeChat.
Microsoft is the first major console maker that took advantage of the Chinese government decision that allowed that sale of gadgets in the new Shanghai free trade zone. A ban was implemented by China in 200 on concerns that gaming consoles have perceived impact on children allowed online games to flourish. The chairman of BDA China Duncan Clark advised technology companies said that JD.com and Tencent are positioned well to benefit on the policy shift.
It make sense of Microsoft to choose Tencent as their distributor for their gaming console as the company is the most established games distributor while JD.com for is shipping, logistics and quality control. On July 31 JD.com will directly accept all pre-orders for the new Xbox one through their own website.