China to Push Export of Chinese Literature Abroad
China is the second biggest book market in the world following the United States and is long been a heavy consumer of works that comes from other countries and is now pushing to export their own literature abroad through the use of e-books. Industrial players stated during a recent book fair that they have observed a change in Chinese exhibitors focus in acquiring foreign rights in selling products in the China’s developing publishing sector.
China has book sales volume of almost US$ 18 billion and is one of the biggest buyer of rights and licenses for books that are published overseas. Now Chinese publishers are mostly Stated owned are leaping forward based on the government Go Out Policy that is intended to promote Chinese investment abroad.
Beijing is now pushing publishers to create a digital content that will create more competitive companies and prepare them for stock market listing and it has also urged banks to provide loans and create preferable agreements with wireless operators to help propel the digitization of publishing. As long as there is a demand from international publishers to have their works licensed in China there will be a huge drive to license titles in the opposite direction as well.
For now China has a wide range of available titles that have international appeal and a lot of Chinese publishers are selling to international publishers already.