More Residents Prefer Purchasing Movie Tickets Online
Purchasing tickets online is often cheaper and more convenient and is becoming more popular among moviegoers in the city. Some get their tickets using group buying websites such as meituan.com so they can avail of discounts. Some find buying tickets online convenient as they can use credit cards to pay for the tickets and can even pick their seats before going to the theater.
There are a lot of websites and mobile apps that allows residents to check screening times, purchases tickets and choose seats. And according to a cinema ticket seller buyers are not limited to younger people but to older folks as well since they don’t need to wait in line queues to buy tickets which is worse during holidays. Most of them buy their tickets online then comes to the cinema to claim their tickets.
Box office revenue in China reached 21 billion yuan as of last year in which 3 billion yuan came from online sales. 21 percent of the 620 million movie goers in China bought their tickets online and 30 percent of movie theaters allow those purchasing tickets online to choose their seats online as well. still even with the convenience of purchasing tickets online some still buy their tickets at the theater in person since some argue that the screening time that is posted in the Internet is sometimes inaccurate.