Chinese Smart Phone to Sell More Units through Online Only Sales
Xiaomi a Chinese smartphone manufacturer is planning to sell more models in Indian stores as they pursue their primarily online strategy if they succeed in selling enough Redmi Note 4G handsets through shops of it s official carrier Bjarti Airtel Ltd. Xiaomi entered India through online retailer Flipkart.com and sold phones through flash sales where availability is limited to short time frames. This online strategy slashed down on marketing and distribution costs which allowed Xiaomi to sell it feature rich smart phones at a low price.
But just last week Bharti Airtel announced that it will be selling the Redmi Note handset in six cities through 13 stores of India’s biggest 4G mobile network provider. Furthermore in store handsets prices are comparable to online models since neither are sold with network chips or subsidized pricing plans. If this new plan works the company will expand its partnership to other cities and other devices.
By making models available in stores just like Xiaomi does in China will help the feat growing startup to attract more users in the third largest smart phone market as Bharti promote the smart phone to further attract more subscribers for its 4G services. And because of the online sales Xiaomi Indian customers have spread out to a thousand cities in six months after entering the market.