Tencent to Integrate Popular Chatting App in Ford Cars
Ford Motors is planning to have Tencent Holdings to integrate its popular chatting app for its cars in China, as the world’s largest automakers market is vying for drivers to see the high tech features as much as engine size. Among its rivals namely Nissan Motors and Daimler are already looking for ways to give drivers a safe and hands free access to mobile apps. China is home to the world’s largest number of smart phone users and WeChat is the most prevalent chatting app used with half a billion active monthly users.
A senior engineer for Ford Asia Pacific said that there is a demand for the app among customers as people want to be always stay connected, stay informed and entertained all the time and even while they are driving. Ford is coordinating with Tencent over the business aspects of having the app in its cars.
Cars are fast becoming a battleground for technology industry giants, from Apple Inc and Google Inc. as they race to develop a market where in drivers are always online while on the road. China could be the front line in the type of technology as first time buyers in China are also the early adopters that clearly understand the technology rather than engine specifications. Ford is envisioning drivers syncing their smart phone to the vehicle’s software system and control specific WeChat Functions that is chosen by Tencent and certified by Ford as safe using voice commands which lessen the use of buttons.
By making Wechat and other apps safe, convenient and legal to use when driving can help automakers to gain a large market share in China as auto sales growth eases in a slowing economy.