Microsoft to Offer Free Upgrades of Windows 10 to Chinese Users
Microsoft is making its biggest push into the Chinese consumer computing market by offering free upgrades to Windows 10 to all Chinese windows users, regardless of whether they are running on genuine copies of the software. The move was an attempt by the company to get legitimate versions of its software onto machines of hundreds of millions of Windows users in China.
Terry Myerson who runs the operating systems unit of Microsoft announced that plans at the WinHEC technology conference in Shenzhen. he said that Microsoft will be upgrading all qualified PCs, genuine or non-genuine to Windows 10. The plan is to reengage with the million of users of Windows. He said that the operating system will be released sometime this summer and this will be the first time Microsoft has placed a time frame on the release even with the expectations of its release in Autumn based on Microsoft’s release history.
Free upgrades to Windows 10 for users of Windows & or later as an attempt to hold onto users and make up for lost revenues by selling services such as Microsoft Office over the Internet. Microsoft is also working with Lenovo the world’s biggest personal computer maker to roll out Windows 10 in China to current Window users.
Lenovo will also be working to make its smart phones run on Windows software that is available through China Mobile later this year. Microsoft is also working with Chinese handset Xiaomi Technology Co. that generally uses a form of Google Android on its devices to offer customers a test version of Windows 10 in their smart phones.