Spain to Adapt Strategies to Lure More Chinese Tourists
Although its not customary to have white rice for breakfast in Spain, the white grain is now appearing on the menu at buffets at five star hotels as more Chinese tourists are vacationing in the Mediterranean country. Adapting the menus to cater the taste of the Chinese and offering maps and signs are just part of Spain strategy in attracting Chinese tourists.
The number of Chinese tourists is gradually rising in the recent years and the country needs to make more changes to lure a much a greater number of visitors. Around 100 million Chinese tourists have traveled abroad in 2014 but around 288,000 Chinese have visited Spain. Although the low number does not reflect the lack of tourist attractions in Spain since it’s the world’s third most visited country following France and the United States.
The late realization of the need to take advantage of China’s social networks to help promote Spain’s image, along with insufficient flights that connect the two countries and long visa application procedures are some of the reasons why Spain is not attracting as much Chinese visitors. To fix this Spain will streamline visa application down to 48 hours and is in talks with Asian airlines to increase flights to Spain.
Spain is not the only European country that is attracting Chinese tourists, Italy is also grabbing the opportunity to attract Chinese visitors in the 2015 World Exhibition in Milan are fast making reforms.