E-Commerce Development in the Agricultural Sector to be Pushed by Reform Commission
China to speed up the e-commerce development for farming and agricultural sector, based on a action plan that was released Friday. China is establishing a sound e-commerce infrastructure and policies as it nurtures a batch of influential agricultural e-commerce brands for the next three years. based on a joint plan from the ministry of agriculture and commerce together with the National Development Reform Commission.
Farming has been booming recently in China for at least three decades but is not keeping pace with demographic changes and advances in technology. This resulted to inefficient sales channels, shrinking labor force along with financial difficulties have left farmers suffering with less earnings and drag them down the rural economy. The action plan will map out 20 specific targets that will connect e-commerce platforms to developed agricultural businesses that will help in expanding market channels that will facilitate the e-commerce growth in agriculture.
According to e-commerce heavyweight Alibaba there are more than 1.6 million online stores that are selling farm produce with rural e-commerce worth more than 140 billion yuan. this prompted Alibaba to invest around 10 billion yuan to establish 100,000 village service centers in the next five years that will help teach rural people in making the best use of the Internet. Villagers will also be hired as agents to help expand businesses in 100,000 villages this year.