Guidelines Issued to Encourage Deeper Links with Online and Offline Businesses

Guidelines Issued to Encourage Deeper Links with Online and Offline BusinessesThe State Council along with the Cabinet recently issued guidelines that will encourage deeper links between brick and mortar stores and online stores by pledging to cut down on red tape and promote tax and financial support to make it happen. The guidelines which is dated September 18 and published late Tuesday were given in a way to encourage consumption and economic activity as they come in a time that China’s economic growth is in its slowest in years.

Online and offline interaction is fast becoming one of the most dynamic forms of economic activity and a new channel for promoting consumption and a spot for innovation and development for the flow of commerce. By developing an online and offline interaction is important for the transformation of physical stores while promoting business model innovation, enhancement of new driving forces in the economic development while serving the entrepreneurship and innovation among the masses.

The guidelines is encouraging a quick uptake of the mobile Internet, Internet of Things, big data, cloud computing, global positioning, biological identification in authentication, direct payment, logistics and Beidou Navigation System. The government also encouraged partnership between Internet companies and physical stores and combine their advantages. It also promotes the development of e-commerce and improves logistics in rural areas and encourages merging between domestic and overseas markets via the Internet.

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