Marks & Spencer Opens Flagship Store in Beijing
British retailer Marks & Spencer is planning to open a new flagship store in Beijing this winter to expand its presence in China. The new store will be located at The Place a leading shopping mall in Beijing and spreads over more than 1,500 square meters and will be carrying women’s wear, lingerie, men’s wear and kid’s wear. The store’s Food Hall will include Marks & Spencer’s unrivaled quality in food and wines and it in-store bakery and a coffee to go station.
The plans to open a new store in China is in line with the company’s growth plans for its China business and is building in the growing popularity in Beijing as Marks & Spencer products are being sold online on leading Chinese websites such as JD and Tmall. The British retailer opened its online store on Tmall in 2013 and offered clothes and food products followed by its wine e-shop in 2014. Earlier in March of this year Marks & Spencer announced a plan to enter key cities along with plans of continuous investment of its existing stores in West Nanjing Road in Shanghai. Although the company closed five of its supporting stores in Shanghai but reviewed its head office resource structure line along with the growth plans.
The Company opened its first store in the Chinese mainland in 2008 and has more than 840 outlets in the United Kingdom and 480 store in different parts of the countries and regions. According to the director of research of Asia Pacific Mintel Consulting Matthew Crabbe said, that the Store was struggling in the past to get their message across and to establish their brand as a different experience for Chinese consumers even with the good quality of its products. The opening of the Beijing store make sense in the capital since it’s a good potential market since there are plenty of well off consumers. Crabbe likes the idea of incorporating an in store bakery with coffee to go station as this will give consumers more incentive in coming into the store.