New Disneyland Theme Park to Open in Shanghai

New Disneyland Theme Park to Open in ShanghaiWalt Disney Company and its Chinese partner will be opening the Shanghai Disney Resort on June 16 this year. Construction on the $5.5 billion project in the Chuansha township of Pudong New Area in Shanghai is almost complete and the Disney theme park is the first of its kind that uses mobile technologies for crowd management. Shanghai Disneyland is the biggest foreign investment of China to date. It’s a joint venture between the Walt Disney Company and Shanghai Shendi Group, with Disney holding 43 percent stake of the project and the remaining 67 percent is own by Shanghai Shendi.

The new theme park features Disney’s tallest castle to date, a pirate themed park, shopping, two hotels, dining, entertainment areas and a 40 hectare Wishing Star Park with natural scenery. The park’s ticketing plans and other operating details will be announced on a later date. The Shanghai Disneyland park is the US based Disney first project on the Chinese mainland and is three times the size of the theme park that found in Hong Kong. Construction of the park involved talents of thousands of technicians and construction workers, and there is still a lot of work to be done before the actual opening of the theme park. Originally set to open by the end of last year, but Disney announced an $800 million expansion that has additional attraction. One of the highlights of the new theme park is the ticketing technology, which allows visitors to purchase combined entry and transportation tickets that will bring them to the front gate of the park using the subway.

The park also created a mobile application that notifies visitors of the waiting time and other park related information. The application also assists in better crowd management wherein the theme park is targeting the 330 million residents living in Shanghai and neighboring cities. But Disney is facing competition from other global theme park in China as Universal Parks and Resorts already announced their plans in opening a huge facility in Beijing. There is a huge demand for high quality theme park as more than 3 billion domestic trips and 100 million outbound trips were made last year.

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