JD.com to Update Business Strategies to Bridge Customers with Product Suppliers
E-commerce giant JD.com will be unveiling its updated business strategies for domestic corporate procurement market that is aimed in establishing an innovative platform that will bridge customers and product suppliers. The launch event is named JD Qiye Gou and is providing a new e-commercialization solution for corporate procurement to help enterprises make improvements. The company is expecting to build the largest integrates solution provider and comparing them with traditional product suppliers and not just focusing on sales volume.
JD’s general manager for the commercial marketing department said that they are planning to establish a platform that will be used as a bridge between supplies and corporate business demands. JD will be doing the procurement process simpler and more convenient by utilizing Big Data and cloud computing technologies and each of the enterprise segments demands will be customized as a specific corporate portrait. Hundreds of corporate clients, independent software vendors, manufacturing representatives and journalists are present during the event’s launch.
In comparison, traditional channels have a lot of disadvantages such as lack of supervision, high cost, resource wastes and inefficiency. And based on a recent statistics report released by consulting firm ccidconsulting.com, that China’s enterprise e-commerce market scale is 80 percent of the total e-commerce market and in 2015, 103 e-commerce sellers have achieve 5 billion yuan in investments in the market or up by 329 percent. From the demand perspective of the market, personal computers and office equipment saw strong demand in direct selling market for corporate procurement business with laptops, tablets and all in one devices are among the top products being sold.