Studies has Shown that More Elderly Chinese Consumers are Shopping Online
Research have shown that more elderly Chinese consumers are doing their shopping at online marketplaces such as taobao.com and dangdang.com, thus breaking the conventional thinking that shopping online is done mostly by the younger crowd. The research was jointly done by supply chain and retail solutions provider JDA Software and cloud computing logistics solutions provider Centiro that asked around 1,500 consumers in China aged 18 to 64 which is about 80 percent of the respondents are above 55 stated that they prefer to do their shopping online.
The said results were a surprise, but considering the fast development of mobile devices and the popularity of these gadgets among all segments in China, it is understandable that the Chinese consumers in all age groups are starting to embrace online shopping. Overall around 88 percent of the polled consumers believe that in the next couple of years, these online platforms will be the major shopping channels.
Online retailers are increasing the cost of management for the supply chains, deliveries and other details in fulfilling orders that might put a dent on profitability and as of consumers tolerance to late deliveries, wrong items delivered or unsmooth returns are slowly shrinking where in retailers might consider to rethink of allocating more resources in these aspects.