AliSports to Invest to Turn Sports Venues into Smart Stadiums
E-commerce Alibaba Group Holdings sports offshoot stated that it will invest 10 billion yuan with its partners and turn the country’s traditional sports venues into internet enabled smart stadiums. AliSports said that it will be offering tailor made solutions that will help Chinese cities in upgrading their stadiums so these venues can maximize their usage and operate in a more effective way. The chief executive officer of the Shanghai based AliSports Zhang Dazhong, said that the company will setup a foundation that is dedicated in improving sports infrastructure in the country.
There are around 1.7 million stadiums with a goal of becoming a sports services provider that delivers turnkey solutions in each city. A majority of these Chinese stadiums are facing challenges based on commercialization, aside from subsidies that is offered by the local government several of these stadiums are turning to sponsorship from companies to help in maintaining their operations. With the help of cloud computing and big date technology, AliSports is planning for better ways in connecting stadiums with local sports fans using tailor made solutions. In th future, as people enter these stadiums their smartphones will automatically notify them on the sports events that will catch their interest and at the same time promote sports gears as they will be analyzed through their shopping records on Alibaba’s platforms.
Chinese people spent around 90 billion yuan in 2015 on sports related items in Tmall and Taobao, surging from less than 200 million yuan in 2012. Ali Sports will be choosing 20 cities to run pilots projects and later upgrade thousands of stadiums across 100 cities by using investments.