Walt Disney’s New Theme Park Sees Potential in Chinese Visitors in Boosting their Brand
Incredible potential can be seen in China for the Walt Disney Co. as they open its newest attraction Shanghai Disneyland which offers the entertainment giant in boosting their brand in the world’s most populous film market. Bob Iger, Walt Disney’s chief Executive said that Disney movies are popular in China, but it theme park Shanghai Disneyland intends to create a stronger connection to Chinese consumers.
China’s incredible potential for Walt Disney is seen as the company considered many ways in approaching the growth in China and nothing is more impactful, nothing creates a connection to their stories, to its brands, their characters as having a theme park experience. analysts are expecting Shanghai Disneyland to be one of the most visited theme park in the world, attracting around 50 million guests a year compared with the 19 million guests in the Disney’s flagship theme park Walt Disney World in Florida. And even with a slowdown in growth, the economy in China is still one of the best performers in the world and tourism spending is on the rise.
The total number of visitors to theme parks are forecasted to more than double or 282 million in 2019 fro 133 million for 2014. The company responsible for the Mickey Mouse brand is part of the rush of global brands in industries ranging from automobiles to mobile phones wherein products are rolled out with designs for the increasingly prosperous Chinese consumers during a time of weak sales growth in other markets. To attract Chinese visitors, Disney placed a tea house an other Chinese themed elements in the Shanghai themed park.